Duarne: 0:00

Oh, it's a galaxy, yeah, we don't.

Dave: 0:22

Good morning, good morning, everybody. It's another Friday, and it's about 8:15 in the morning, which means it's another episode of the Business Unscripted Podcast. I hope you guys are having an awesome week. Duaran, welcome. And as always, if you're a business owner or you're an aspiring business owner, and maybe you are looking for a spot to learn a little bit of tips, tricks, what do you need to do in this crazy world of business? You're in the right spot because that's what we do here on this episode. We don't, I mean, if you're watching your recording, you probably know a lot more about what we're gonna talk about in this episode than we do right now. But you're in the right spot, and we hope you enjoy the show. But listen today. Today we're gonna be talking with Eileen, and Eileen is a specialist among other things, but today we're talking about LinkedIn visibility and awareness. So we're going to bring Eileen on here shortly. But let's grab a hat, go ahead, grab your cup of Joe, and uh and let's jump into the show. So, Dwarne, sir, how how are things going, my friend?

Duarne: 1:24

Busy week, exhausting week. Glad it's Friday, says the guy who's actually not taking the weekend off anyway.

Dave: 1:32

But do you ever take a weekend off?

Duarne: 1:35

Occasionally, very rarely. Typically, it's portions of the weekend off. But I think that's how it's like when you're busy. Yeah, so yes, and yeah, so look, it's all fun, it's all good, happy times ahead. Been a great week. We're kicking some good goals here, so can't complain at all.

Dave: 1:55

Well, well, speaking of goals for for myself, I actually realized that last week I signed a new client. I think, oh, I actually weren't here last week, sorry. And uh realized on Saturday, you know, sitting at at uh lunch with my fiance, that I actually reached one of the first goals I ever kind of set for myself in business. I'm in terms of a revenue goal per month, like a recurring revenue goal. And I was like, wow, I didn't even like even even when I closed the deal, I didn't think about it until we were kind of talking about it. And I was like, man, it only took two and a half years, but uh, but here I am, you know, and uh and you know, it's one of those things where it's like you just gotta keep trucking and it'll happen, and then then set the next goal, you know. And when you start off, when you start off from scratch, you know, and you set a goal like that, it it seems out of reach, you know. And that's what I love about goals is when you set yourself, you know, ambitious goals, it requires you to think differently, push you outside of your comfort zone. And so now we're on to the next one. Now, now the next monthly goal is to have uh about $25,000 to $30,000 a month in in recurring revenue. So it's it'll require a little bit different actions, but we're good.

Duarne: 3:08

You know what? I love that. I think that it's brilliant, and it's kind of interesting because you just made me realize that I actually hit one of my goals I'd hit earlier at one of my milestones as well this afternoon when we made a new hire for a client, found them the perfect VA. So that meant we just hit one of our financial goals.

Dave: 3:29

So sometimes you just kind of you're you're in it, right? We're we're in the with the weeds so much that we forget to kind of take that step back.

Duarne: 3:37

And you gotta celebrate the small wins, man. You gotta celebrate the you gotta remember those goals. Like, I know about you, but I don't do the whole whiteboard thing. Probably should, but I don't. I like putting pretty pictures on my wall instead. No, I don't have enough wall space to do that. But no, the uh for me, it's it's yeah, it's it's all in my head, it's written down, it's documented at the time, and then I just forget to go back and look at it sometimes. So someone says something, it's barks a memory, and I go, Oh yeah, and so like you just did then. So happy days, man. I think that's great news for both of us there. Congratulations.

Dave: 4:17

I appreciate it. Thanks. Same to you, man. We're hitting goals, we're moving forward. But that's it. With that, we we will we want to get into I think a good topic today. So today, you know, we're joined by special guest Eileen Snover, who is the founder of Pathfire Marketing Magic, and she is a CPD certified AI consultant along with a LinkedIn advisor for business owners who want to improve their awareness. And so Eileen helps experienced professionals, whether you're a coach, consultant, speaker, or you're a service-based expert, help turn your quiet credibility into visible line authority. And so, what we're gonna do is we're gonna talk with Eileen today about how do you increase your LinkedIn awareness and your visibility and what it really takes to build a personal brand that attracts those high value clients. So, Eileen, welcome to the show. We're glad to have you, and we cannot wait to hear and talk about LinkedIn, which I think everybody is sometimes overwhelmed with LinkedIn. Um, but welcome.

Eileen: 5:22

Thank you so much. I had my microphone muted during your uh your intro there, but I was nodding my head to many of the points that you you guys were both making. So I'm happy to be here with you and provide the the female balance to your voices.

Dave: 5:40

I love it. I I can see sometimes that's needed. I can definitely know. So, Eileen, tell us a little bit about like your background. I know you have you know background in education, but how did that background in education kind of lead you to where you are now with your journey?

Eileen: 5:57

Yeah, I am. Uh I am a veteran of 20 years of education and in the full time, and my area of expertise in that role was working with people who were learning English as a second language. And as a result, I have had the privilege of working with people as young as four, and all the way through adult ages, which you don't ask anymore, and because the the strategies and the techniques that you use really uh transcend age. And I loved being part of that journey, of that transformation. For me, it was all about identifying where you are today, where do you want to go in the time that we have together, and then trying to really be intentional about identifying the obstacles and the barriers that were in the way, and trying as best as I could to help that student, that learner reduce or remove them altogether. And for me, it's a similar transformation when I'm working with a business owner. They know what they want to achieve, they just don't know how to get there, and all they see is obstacles and barriers. And if I can be so bold, I think one of my superpowers, if I'm allowed to claim a superpower, is being able to go ahead is being able to take complex ideas and even approaches like thinking about LinkedIn and breaking it down and simplifying it so that it's achievable for anyone, even if you don't like technology, even if you hate anything to do with social media. Um, we can we can it's all about taking those small steps, like you guys were saying, with your goals. Small steps consistently lead to big outcomes, and you can't always see the outcome. You have to hope that it's over the horizon. Because showing up every day and doing those repetitions without any evidence that it's gonna do you any good, it's hard, it can be discouraging.

Duarne: 7:59

Absolutely.

Dave: 8:01

I think you said I mean, uh we've said it, I think, on prior episodes, right, Darren, that you know, it's not about giant leaps forward. It's it's truly about you know, how can you take those small, consistent steps day after day in order to get you to your goal? Because you know, I've said this even in progress, like personally, like it's not even in your business, like just you know, maybe you're you're you're a negative mindset individual and you want to you know become more positive, right? It's just those small, repetitious, you know, kind of positive affirmations you give yourself day after day, and then you turn around in six, 12 months, and you're like, wow, I've made a lot of progress. And and you don't it doesn't maybe feel that way right away, but when you turn around it after you know three, six, twelve months, you're like, man, so so much harder than it was before.

Eileen: 8:46

So well, and as a teacher, I loved bringing in technology to help smooth that road because uh even if you don't understand, I don't know, the word photosynthesis, I can show you an image, I can show you a short video clip, I don't need to speak your home that your primary language. You can't believe the number of people who've asked me how many languages I speak. My answer is this many. Unless sarcasm counts, which I don't use with children anyway.

Dave: 9:18

Yeah, it wouldn't stick with children, would it? Yeah, yeah.

Eileen: 9:20

No, just because anyway, right. So, you know, I was, you know, I saw the writing on the wall. I was uh I've always been non-traditional. We can go into that later if you'd like, but I knew I didn't have like this huge time available to like reinvent myself.

unknown: 9:39

Right.

Eileen: 9:39

So I could see that I wasn't going to want to stay the course in in one particular school district and earn the golden parachute pension and all that stuff. So I started to ask myself, well, what what else can I do? I have now a master's degree in teaching English as a second language, but I don't want to be an educator anymore, even though I loved it. So what do I do?

Dave: 10:04

Yeah, I was gonna say, how do you how do you go from having a master's degree in English to one helping people with LinkedIn and visibility? And then obviously two AI, but that'll be another conversation for another episode we're definitely, you know, kind of have on that one. But but how do you go from masters of of English into you know helping people improve awareness and visibility on their LinkedIn profiles?

Eileen: 10:24

Because I did it for me. I mean, I just I you know, this is you know, many, if not not as not 10 years, but several years ago, and I was looking around at what my options were to learn about other other career paths, and I didn't want to just sign up for another, you know, diploma, got got those, don't need another one. Um I didn't I didn't want to invest my time or money into a sorry to any gurus that are listening, fly by night certifications.

Speaker 1: 10:59

Queen.

Eileen: 11:01

And I could I am very good at you know read reading information and learning things and then apply and then figuring out how to apply it, otherwise I wouldn't have survived as a teacher. But I I went to LinkedIn and I started treating it like my personal learning lab, you know, like even like what kinds of job titles are are people actually doing? What does that job actually entail? You know, and is it something that fits with my how I want to work and my area of giftedness? Because I have a lot to offer, but it's not always seen when I share my my my my resume because the first thing they see is uh education right masters.

Dave: 11:44

So when you when you when you started the process, you know what was your what was your follower account?

Eileen: 11:50

I mean approximately not the big big fat a big fat a big fat donut.

Dave: 11:54

Oh so you were literally starting your LinkedIn profile from nothing from zero.

Eileen: 11:59

I literally I had a profile uh under my name, but there was no headshot, no banner, no information whatsoever. Because think about it this way right, most teachers until now, right, are very geographically bound. Okay, they they teach within a certain mile radius of where they live. So, and they're very siloed, it's one a very siloed space. Previously, they're getting much more visible on LinkedIn, but literally zero, nothing, nothing was there, right? And so what happened was as I was doing all this learning, I came across someone that was offering a free LinkedIn content challenge, and I'm like, let's do it. And it was super scary, it was like a six-week thing, you know, intro week and then a wrap-up week in between. But the the the core of the challenge was to show up and post every day for 30 days. Now remember, I was at zero, never published a thing on LinkedIn. So talk about imposter syndrome. Yes, I might know how to write. Yes, I might enjoy writing. Sorry to those of you who don't, but that doesn't mean that I automatically thought that had anything of value to offer.

Duarne: 13:13

Fortunately, I mean there.

Dave: 13:16

And the imposter syndrome, like it's real. I and and it it's the aspect of you know, are people gonna believe what I say, right?

Duarne: 13:23

Especially if you or care zero or or care what are they who's gonna see it. I mean, I've got zero followers. Who's gonna see this? Right, these are the thoughts we get when we at that point in time.

Dave: 13:37

And I I like to follow. Do you follow? I mean, obviously, you know, Gary V's a big one that I like to follow, especially when it comes to like social media, and you know, his mantra, right, is like it just posts, like it doesn't matter, especially nowadays. Your follower count doesn't matter, and so if the content resonates, the algorithm is going to find the viewers, and so it's going to you know kind of drive you.

Eileen: 14:00

Well, not only that, but the energy that you pull put out through your posting is going to draw the right people because you're not meant here, you're not here to serve everyone, right? You're here to serve a specific section of everyone.

Duarne: 14:15

That's a really important point you make there. Because how many of us try and think about pleasing everybody with everything we put out on social media initially, and then at some point we have this realization going, no, this isn't for everybody.

Eileen: 14:30

Oh my goodness, Dwarne. So the number of times that I've heard the answer to, well, who is your ideal client? Well, my product, my service, my whatever, I can help anyone.

Speaker 1: 14:41

Yeah, yeah. Yeah. So who joins your product? Whoa.

Dave: 14:50

And and so so you uh you obviously you started from zero, right, Eileen? And and so where where are you now in terms of right, your followers?

Eileen: 14:58

Well, let's let's the he didn't leave us swimming in that pool alone. He did give us prompts and things to think about. And then the thing that energized me about that whole experience was midweek, he would have a zoom, we'd show up for we'd show up, he'd teach for 10 or 15 minutes on the top on a particular topic, and then he'd push us out to breakout rooms, and it was like this workshop lab kind of environment where you could talk about that your your prompt that week, what was going well, what you were struggling with, you could get feedback. You it was just and even more amazing than that was literally people were zooming and dropping into this live session from literally all over the world, doing all kinds of amazing things. So, I mean, that right there it was like an energizing boost. It was like getting nitrous to your engine for me.

unknown: 15:47

Right.

Duarne: 15:47

So suddenly you had all these new connections you were connecting with, people liking and sharing each other's content.

Eileen: 15:53

Exactly.

Duarne: 15:54

I like that exactly.

Eileen: 15:55

So I followed it for uh, you know, I not I I crushed the 30-day goal and then I continued to post because I could see it was it was resonating, it was small, but it was sustainable growth, and so within 90 days I went from zero to over 3200 followers, and this is before automations, before all these tools that we have access to, and there's pros and cons with those, but that's a different issue. But you know, so I know the bottom line is no matter how you feel about LinkedIn or frankly any other uh social media platform, consistency matters. Yeah, yeah, consistency matters.

Dave: 16:34

You have to show up in especially on LinkedIn, because I it was recently where you know, I and the percentage may be a little bit different now, but if if you're just posting like one time a week, you're in like the top five percent of LinkedIn profiles.

Speaker 1: 16:48

It's still true.

Dave: 16:50

Yeah, it's still true. And so if you're posting every day, you know, it's even it's even better.

Eileen: 16:54

Right, and the bar doesn't have to be that high. I mean, if you're starting if you've never posted on LinkedIn before, challenge yourself to do it even just once a week, and then you know, in an in six or eight weeks, do it two times a week. I'm not here telling everybody they have to post five times a week, and that's a big pretty big bar unless you're turning out content and have a structure behind you to kind of repurpose all that, which is also another topic.

Dave: 17:20

Right, no, no, for sure. And and I think the biggest the biggest tip that we can give anybody, if you're if you're starting to post and you're starting to think of you know what what can or what do you want to post about, use the golden ratio, which is about three to four to one posts. And and what that means is you want to have three to four educational, informational, right, value-driven posts to every one sort of CTA post.

Speaker 1: 17:46

Absolutely.

Dave: 17:46

And and so you don't want every post on your profile to be about, hey, do business with me, here's why, like here's my butt, here's the benefits, right? You want to be giving value, and we're in an information age where anybody can get a strategy, a tip, anything for free, right? And so that's not what you're trying to sell. You don't have the next best strategy, right? You want people, and what happens is people are going to invest in you as the individual to be their partner to help them reach that goal with that strategy and implement or solve that or solve that pain point or overcome that problem.

Eileen: 18:21

Absolutely. And the thing is when you do that and you're sharing authentically, people get to see the real you. And yes, I still use AI to help me, but it's still then it goes through my eyes and my personality and my stories and how I want to show up, you know, in that space because people know you know, we've become very leery and cynical and uber critical. I mean, all the LinkedIn posts about the M dashes. I'm like, please don't throw away M-dashes, they're so good when used appropriately, not generated by Chat GPT, because it's not even a proper M dash.

Dave: 19:04

For for people who are not aware of what that is, help them understand what do you mean by M-dashing and getting rid of that? Well, what is that? What are you referring to?

Eileen: 19:12

Well, it's just basically takes the place of a comma in writing, but it's used, it has a little bit more emphasis when you're reading it or speaking it. So it's like a comma and a pause combined, sort of. But when when when it's generated by AI, it doesn't put a space before the dash, then it's an extra long dash, I don't know why, and then it's touching the next letter. So if you see those, those are absolutely copy and pasted from AI. And I get people feeling like burnt out by that, but the reality is hey, I'm just gonna give you credit for trying. You showed up, right? You know, and as an English teacher, and as an English teacher, I love my M dashes.

Dave: 19:55

Well, and and this, and this is and this is a one like a stuff, you know you're listening, right? You and you're seeing a lot of dashes that AI creates, right? So, what you can do is then prompt the next step would be I want you to, you know, reduce the number, or in your initial prompt, you know, how would a typical individual type this, right? And so it's it's the prompting and all of that that goes into detail.

Eileen: 20:18

You can tell your AI don't use m dashes, don't just just don't use them.

Dave: 20:23

Or use them only when we want to make an emphasis on a point, right? Not in every time that there should be a comma. Use it because I feel like that's what it does.

Eileen: 20:31

I that is what it's doing right now, and that goes to the the back end customization settings that we can talk about on another episode.

Dave: 20:40

Absolutely, we got a lot to talk about. So I I know in our conversations kind of leading up to this, we talk about you know, visibility, right, in your eyes is a system, right? It's not necessarily like you know what happens, it's actually a system that you implement in your business and in your process. Explain to the to the listeners, the viewers, like what do you mean by that aspect? And then I I got to step away for one second, but I'll be right back.

Eileen: 21:04

No problem. Well, because visibility is not about vanity, it's not a vanity metric, it's really about building credibility in in that space. You know, being quiet or being absent altogether is also a you know a huge hit to your credibility as a thought leader or as a person that people might even consider doing business with. It's a reputation risk. So a system is just like having a plan. Okay, so here's my plan for LinkedIn. I'm my goal for the next 30 days is to post X number of times, and this is how I'm gonna make sure that I that I do that. And what what other frameworks or tools or reminders or whatever can I give myself that's a replicable repeatable, replicable time after time. So every week on a Monday, maybe you're already writing a blog post. Well, use that blog post to help you create your LinkedIn content and then drive the drive the readers on LinkedIn back to your blog post. So you're building, you're boosting the algorithm, you're building backlinks, you're doing all the stuff that's super valuable, and you haven't had to recreate the content because you're using what's called anchor content.

Dave: 22:23

And go ahead, Dor. Yeah.

Duarne: 22:26

Yeah, sorry. I mean, so basically, like you do this, your approach is very similar to my approach when it comes to LinkedIn, and it's all about positioning yourself as the authority on whatever the topic you feel that you're the authority on. Talking to your authority, trying not to talk out your ass, I guess, when you're doing it. But just make sure you're genuine, you're straight, and you're honest, and you're you're you're delivering the message that you would deliver if you got in front of somebody and got to talk to them.

Eileen: 22:54

Absolutely. That's the biggest, that's the biggest takeaway for any social media. And I know LinkedIn doesn't want to get thrown in that basket, but they are. Doesn't matter whether they like it or not. It's just a different form of social media. So, you know, the big takeaway is for LinkedIn, especially just focus on one one thing, one thing that you want your ideal client to walk away with as a result of reading that post. It, you know, yes, of course, you can do newsletters on LinkedIn, and there are times and reasons to do a longer post, but people are busy, you know, a lot of times they're they're looking out at LinkedIn on their phone. You have the same five to seven seconds or less on LinkedIn as you do anywhere else. So keep that in mind, right?

Dave: 24:13

Yeah, and so one of the things that I was as I was listening to you there, you know, how would you I guess approach a business owner who feels like they don't need to have a presence online, right? Because you said it's about awareness because they feel like they're just gonna get referrals, or maybe they are getting some referrals now, and so they're like, I don't want to post, I don't want to do it, I don't need to do any of that. It's all you know, all my stuff's offline. How would you approach a conversation to advise them to start doing something on LinkedIn?

Eileen: 24:45

Well, the reality is it's you you should never put all your eggs into one basket. There's an old idiom for you. In other words, don't you can't fully rely on referrals forever because the referrals could dry up for reasons beyond your control. Okay. And not only that, but even even developing and maintaining a healthful, healthy referral ecosystem requires consistent effort. Okay, you're your the your client base can't just feel like, well, the only time I hear from Dave is when he's got something for sale.

Speaker 1: 25:24

Right.

Eileen: 25:24

When he wants to buy we need to buy some new thing, right? They have to feel like you actually care about them and care about you know their achieving their outcome and goals by using your so your services or your product. And how do we do that? We don't just show up like with a with a mass mail generated postcard on their birthday, right? Or a mass mail generated Christmas greeting.

Dave: 25:55

And it's all it's it's it goes back to, as you said, it just showing that you have the knowledge, right? But that you also then are there and available and you know what you're doing, and and you're getting people to see who you are. And as we said just a little bit ago, that's what ultimately makes people decide to do business with you is who you are. They they trust you by that aspect, not necessarily because you you gave them some strategy or some tip that they didn't know about before.

Speaker 1: 26:26

So the genuine, right?

Dave: 26:31

Exactly, exactly. You know, Darren, if you and I didn't have a genuine connection from years ago, we would not be sitting here on this podcast right now. You know what I mean?

Duarne: 26:40

So many how many people do you scroll past on a daily basis in LinkedIn and not feel the need to interact, you know, and then you have a genuine connection with individuals, and you'll actually pause, have a quick read, like, and maybe even repost it.

unknown: 26:58

Absolutely.

Duarne: 26:59

Or maybe even comment on it.

Eileen: 27:00

And and and usually your eyes are caught by that very first line, that headline. So you gotta make sure that hits. And there's different ways to go about doing that, and you have to be able to do that.

Dave: 27:12

Well, that's a good that's a good point, you know. So, uh how would you then, you know, you mentioned AI, AI is a big one right now. So, how would you kind of blend AI into that to help with that kind of that hook line that, you know, then how do you help your clients in that aspect?

Eileen: 27:30

Well, in in one client case study that I have available that people are welcome to come read uh about on LinkedIn is a scenario where it was a national science research center, and because it's associated with a university, they are staffed. All the actual work is done by student interns. Wonderfully capable, wonderful people, but they're taking very wordy, very dense, very heavy content, and then trying to create LinkedIn content that leads them to new research partnerships. And they were growing, right? But it was slow, it was painful, and it didn't represent the value that they offer to the people that they partner with, nor to the greater general public. So they contacted me because they see had seen my content on LinkedIn, and LinkedIn decided I was a top voice. Thank you very much, LinkedIn. And they reached out to me, and after making sure they were actually legitimate and not some random scammer, we began a working relationship where originally they wanted me to teach the process, the procedure, you know, very much, very much that, you know, quote unquote old school, like training, right? So I showed up, we did a training, I provided them with all sorts of digital materials to about how to write a hook and examples of hooks and different hook frameworks, and then how to connect it with a post and different post frameworks and the use of white space and how to use you know very technical vocabulary, but in a way that people still understand the larger point of what you're saying. That's where my superpower comes in, by the way. And you know, as we're going through all this, I was already using custom GPTs for myself. Um I I have so many now, it's not even funny. All different purposes for them. And I just randomly had a thought, you know, the their other problem before I get to the solution was because they're student interns, there's uh there's turnover every semester or every year because those kids graduate and then they're replaced by somebody new. So it just has occurred to me, let's uh let's solve both the big pain points. The pain points are turning very complex, you know, vocabulary-rich content that is only applicable to a small segment of LinkedIn, but let's at least make it right readable, right? To leg to the average person. And number two is the turnover. Let's make them a custom GPT. Right. And so part of that is feeding this is prompt. This is high level stuff, Dave. You pushed me here. It's basically creating your own cr custom GPT, and you have to feed it the details about you, your business, your preferences, how you want it to sound, and then you feed it information about what headlines need to be within this character count. And should be, you know, should be a hook. And then you have to tell the AI what a hook is and give it some examples. So that's what I did. And it delivered so well, they're blown away. And we're working on renewing that contract right now because they could see the the before and the after was so stark. In two months. Like it was crazy.

Dave: 30:57

And so for a lot of a lot of smaller business owners or entry-level business owners who are maybe thinking about going out and getting into business the first time. What do you how would you advise them in like you know two or three steps on creating their custom GPT for like LinkedIn awareness? Do you what are some things that they should be putting into the custom GPT so that it's going to give them that the posts or the hooks that are really going to kind of be impactful and help with their awareness?

Eileen: 31:25

Two answers to that question. One, connect with somebody who actually knows what they're talking about. Somebody like me doesn't have to be me. There's other people out there that can help you with this. The other answer is ask the GPT, ask if it's Chat GPT we're talking about, ask Chat GPT. They will tell you how to create a custom.

Dave: 31:46

Well, I mean, I've even done that before too. Like you could ask ChatGPT to improve your prompt right for the specific outcome that you're looking for. You know, I got that one from Dwarne.

Eileen: 32:35

Yeah, and really comes down, it really comes down to how you're asking the question and how you're guiding it. I I make this analogy. All the AI tools are kind of like a you know, a genius level three-year-old. Okay. It has lots of knowledge, but it needs guardrails, it needs guidance, it needs to be told exactly what you want and how you want it. Otherwise, you're probably not going to be happy with the outcome.

Duarne: 33:04

Yeah, it's I like that. We I use the term it's an eager intern. It's ready, it's it's ready to jump in and do everything you want it to do. Right. But you're probably not going to be happy unless you give it the right direction.

Eileen: 33:17

And the other thing is all the all these AI tools, and I use a lot of them, they will tell you that they can do a particular task, but they can't actually do it. Like uh you you can say, well, send it to me an email and it will agree, but it can't actually email you anything.

Dave: 33:34

I I don't have you ever seen I I see the one too where it's like I've asked it to do like I guess a bigger task than it it probably is meant to do, and it says, Oh, I'll get that over to you shortly. And then it's it never happens and never does it never does anything. And I'm like, Well, where is it? And then it's like, oh, sorry, that's too big. I'll work on it, you know. And it's like, what do you like? And that's that's that, you know, what are the what's the word they use for that?

Eileen: 33:59

That's it, like hallucinations.

Dave: 34:01

That the hallucinations, right?

Eileen: 34:03

Is it just like it feels like a little bit of a little bit of a little bit, I love I love how I love how Dwarren called it an overeater intern. Because that well, yeah, it's that and it will agree with anything you say. People be smart. Uh, it is exactly I love that analogy, Doran. Overeat intern is like yes, yes, yes, yes, yes, and then go away and it can't do any of it.

Dave: 34:26

Like a yet, like a yes man, right? Like uh yes, so and and you don't want to have yes people around you, like you you even in life, like even if it's AI or regular people, you don't want somebody who's always gonna tell you, yes, that's right, yes, you're doing the right thing, yes, you're doing the you want to have like you know, Dwarne and I, you know, we'll go back and forth, right? You know, he'll say one thing and I'll kind of be the devil's advocate, right? Because we're trying to make sure we're different. Exactly.

Eileen: 34:53

And you can put those wordrails in the in the back end of your custom GBT too. You can tell it, be brutally honest. Don't tell me, don't tell me what you think I want to hear. Tell me the truth.

Duarne: 35:04

Well, give it context, right? I mean, I think we I've got a we've got a nonprofit here in the Philippines, which is all educational based, and we've just finished all the video recordings for our practical prompting AI course, which we've got 10 practical prompts to work from. And it's just teaching people how to make their own prompt based on our frameworks, which work across all platforms. And the eager intern is the phrase that we've used and coined throughout our entire course for this. And at the very end, we have nine main frameworks, then we go into a custom GPT for repeatable solutions, and then we turn around and drop the real nugget. And the real nugget is you can mix and match all of the frameworks as the 11th framework. Now, people get a little bit shocked when they hear that because they think that the majority of what they're doing is just ask a question, get an answer. But when you start putting context, and my personal favorite framework is the brutal judge. We have the brutal judge, we tell it like you are the bio, you know, this the biologist professor at this the top university in the US. You are an expert in your field, and you are going to analyze my report and then tell me everything that's wrong with it, but then tell me how I can fix it. Yep. And once you do that, you watch people their jaws drop, and you would say this all the time with people when you talk to them. Wow, it can do that? Of course it can. It's all about how you communicate. And being an English teacher, you're familiar with communication, which is probably a huge advantage. Yeah, you go, see. So I love that. I think I think you hit the nail on the head there. It is definitely the guard rails, they are important, custom GPTs are really, really helpful. And you know, I've been building a lot of custom GPTs by introducing frameworks. So I create a framework using Chat GPT, export the framework as a PDF, upload that as my instruction guide for my custom GPT and say, go and use this. And then when I have to do it again for a similar task, clone, change my instruction set, refer back to the original framework. So it's a repeatable solution.

Eileen: 37:24

Well, even if you just stay at that level with with a bunch of just different chat GPT, you know, custom ones, work out the workflow, like which one are you going to use at which point in your in your day or in your work process? Because you it draw it out, right? Make yourself a wireframe. It doesn't have to be fancy, just so you know what your process and your procedure is. So, like, for example, if your first step is to write a new blog article, well, of course, of course, AI can help you with that. Right? So that might be your first go to your custom bot that's going to help you write your your blog article, of course, that you're going to still review with your own eyes. Please don't ever just copy and paste my friends. And then what's the next step? What's your next GPT? Taking that blog post and chunking it out into readable, highly engaging posts for LinkedIn or Facebook or what wherever you're posting, right? Um, we can help you do that too.

Duarne: 38:26

I love that. Yeah, you're right. And I think too like your own tools for your own processes.

Dave: 38:32

For sure. And I think also like what you people should realize is that you don't necessarily have to have a custom GPT for any of this either. You could actually create it in your personalization of your GPT, and then every chat you have, whether it's in a custom GPT or just a regular chat, has that same sort of mentality and instructions to it.

Duarne: 38:52

Absolutely. Because I don't I know everyone in this room, we are all talking about chat GPT because it's just probably our preference at this point for the majority of the content we're talking about for today. But I used to top out my $20 plan all the time. Haven't done it for a long time now, but I still generate and work a lot inside of the chat GPT platform every day. But like Isaac's saying in the chat here, human component, the amount of times that there's a lack of human component, one of my favorite things to do is just respond back saying, it's not natural. No one would talk like that. Try again.

Eileen: 39:31

Well, well, and if they want to test that theory out, Doran, if they haven't played around with a before and after experience, drop him, or is it someone else's everybody reset there?

Dave: 39:42

We can still, yeah, we can still hear you, Doran. Don't worry. Well, it was you, not us.

Duarne: 39:46

A great experience, a great experiment for those guys who don't know, we've got a massive super typhoon bearing down on the uh top of the country here in the Philippines. So it's due to hit landmass over the next day or two. So there could be some issues related to that with our telephone telephone network and uh data network. So I think we might be experiencing some of that. Gotcha. But it's a more argument than it.

Eileen: 40:16

I was just gonna say that the a great way to experience the difference yourself is to open your favorite AI tool, whether it's chat GPT or Perplexity or any of them. There's so many, I can't even keep up anymore, and just ask it to write you a blog post, and you can ever tell even tell it word count on whatever topic, your favorite, you know, the topic that you talk about, and then look at the output, and then do the same prompt, but in a chat GPT that has gotten those custom instructions from you, and see how the output is so tremendously different. The first time it's gonna sound very robotic, very un non-human, I guess, and use words or framework or sentence structure that you would never use. And then the second one, it's gonna sound more the more context you give it, like like Dave said, the more it knows your voice. And I I can teach you how to do all that stuff, obviously, but the more you feed it, the more it's gonna sound like how you actually write, how you actually talk, and the output is gonna be so so starkly different.

Duarne: 41:30

Yeah, you're personalizing the tool to work for you, right? And that's where working with someone like yourself, Eileen is great because it helps people who otherwise just treat it as a tool that don't know any different. It's just that they don't have any customization, no personalization, they're not aware of the functionality. I mean, how many times have you been on a call, shared a screen, said, Hey, let me try to show you something? It's that thing you're wanting to do. Type in the instructions the way you would say it, and then produce the outcome and go, Oh, it didn't say that for me, but then again, I never asked the question that way. And it's like it's just about how I know how to get it.

Dave: 42:08

Even with Chat GPT, you you yourself could put the same prompt in three different versions, and you're gonna get three different answers. Three different answers, you know, it's not gonna be the same every time, and so that's if it's not what you like, either you can you know go in that same chat and ask it to try again, or take the prompt and drop it into another new chat, right, or even in your new customization, and it's it's gonna give you something different because there's just so many versions and variables that it pulls in each time that it creates a new answer.

Eileen: 42:39

Well, and coming back to the necessity to maintain human eyes on everything that you that are that's coming out from any AI agent, I have in my custom instructions never never fictionalize client results, never fictionalize outcomes, never fictionalize, you know, uh actual my actual experience. And it still will occasionally try to create stuff that's not true. And I'm like, wait a minute. I I now it knows enough that when I say what did I say about integrity, oh I apologize, right?

Dave: 43:17

Right, yeah, it's like that and it's like the intern. You you you hold them accountable and they're like, oh, sorry, I don't want to mess up. Like, and then they they apologize profusely.

Duarne: 43:25

Yeah, it's the eager intern.

Speaker 1: 43:29

Absolutely.

Duarne: 43:31

Yeah, it's it's hilarious, it's it's great, right? And so curiously, when you're creating your content or suggesting for clients to create content, if you're creating content for LinkedIn, would you suggest using the same content or adjust it for other social media platforms?

Eileen: 43:50

It depends on what your what your personal content strategy is. I mean, are you only posting on LinkedIn or are you trying to cover multiple platforms? I would advise if you're gonna do multiple platforms that you do run it through those different filters. I'm gonna use that word, so that like for LinkedIn it's gonna look one way versus Facebook or Instagram or whatever. Because there is a slight difference in how things sound and feel. LinkedIn is still a little bit more quote unquote professional leaning, okay, versus the other some of the other social platforms, and different audiences respond a little bit differently depending on the platform they choose to consume content on, right? So especially when you start talking about video and just talking about YouTube, YouTube Shorts and TikTok and even videos on Instagram, right? This there's definitely a whole little different lens that you need to apply for those. I mean, you're still drawing it all again back to the anchor content. So again, with the with the with the whole workflow, start with that, and then how many different branches off from that content are you needing to add on to that framework?

Duarne: 45:57

Yeah, great. I agree.

Eileen: 45:59

And in between, and in between the anchor content and that output is more AI prompts. Like one is gonna be now use that that original for LinkedIn, now use that original for YouTube shorts, now use that original for whatever wherever else you want to show up.

Dave: 46:20

And and for a business owner, you know, that might feel overwhelmed, right? What is one thing that you like you would do to get started with somebody just just to you know kind of kick off their LinkedIn improvement?

Eileen: 46:37

Well, if we're talking about LinkedIn, my first question would be a gentle alignment question along the lines of who is your ideal client avatar? And are they actually on LinkedIn? Is LinkedIn the best place for you to look for those new potential clients or customers? Sometimes the answer is yes, sometimes the answer is no, but that that's that's a necessary question to ask before we invest time or effort into anything, right? Is are the people that you're trying to talk to actually on LinkedIn? Now let's say the answer is yes. Okay, well, then the next step is you know is to I d just start with once a week, right? What is it you're gonna talk about? Sketch it out for the next four weeks, and remember to try and put yourself in the client customer shoes. Stop talking about how your let's your tool solves every problem known to mankind. People don't aren't interested in your features, they want to know the outcome that you deliver, right? So start talking outcome-based, right? Or or give tips or tools, strategies that you learned when you were starting that apply to your client avatar, right? So and being consistent. So pick a pick a theme. Okay, you could even go along with the months of the year if that helps you. Like this month is all about gratitude and gratefulness because it's connected with you know, US Thanksgiving holiday. Obviously, December is all about, you know, holiday time, whatever holidays you your you and your community observe, the end of the year, reflections. That's an always great topic, and takeaways that you can offer your your readers, your listeners. I mean, I share stories from the classroom frequently because I have so many.

Dave: 48:38

Well, you did you did mention too, like you what you have to think about is again, people buy, people make a decision off of emotion, not necessarily logic. And so if you're always pitching like your benefit, right, or the you know, the pieces of your system that work, that's not gonna that's not gonna resonate with people. And I say this to a lot of times when people set up their profile to kind of go along with today's section, whether it's on LinkedIn, whether it's on Facebook or even alignable, right? Which is where you know all of us actually met. You want the prospect when they land on your profile to see themselves in your description of your ideal client. So talk pain points, talk obstacles, talk stressors, because that's when they read it and they say, Oh, you help people who are you know stressed about cash flow, or you help people who are stressed about getting awareness on LinkedIn, or you know, who are frustrated because they they aren't getting the followers that they want or having great conversations on the platform, like they want to read that, and you're like, Man, that's my exact situation. Like, I need to reach out to Eileen because she resonates with me. Well, and I have you have to understand it.

Eileen: 49:48

No, and I was gonna say you have to even flip it a little bit further in my case, as far as visibility on LinkedIn, because that doesn't necessarily translate for for my client avatar. So instead, I have to flip it and say it position it like, are you getting the outreach and the connections that you'd like to get on LinkedIn? That's really the trigger point because every business owner on the planet wants to see you know an ROI on their time investment on any social media platform.

unknown: 50:20

Right.

Duarne: 50:21

And it's hard to like for me, I always look at social media as a great awareness option, and it's very hard to measure awareness. You uh you know, until you talk to somebody, and like I've had clients where I sit down and I talk to them and they say, you know, I went to this conference and everyone knew who I was. They're all commenting about my LinkedIn profile and all these things I'm posting about, and I'd be like, Oh, that's great. He goes, Oh, it's amazing. Everyone thinks I'm like the authority on everything. And like, how's that feel? He goes, It's great. I'm getting business. So sometimes you get the win, sometimes you get that association. But for a lot of us, it's just you keep posting it, and then you'll get a couple of diehards who'll sit there and like everything you post and maybe repost it for you. But occasionally you'll get one or two comments just randomly pop up from someone you know reads your posts, but one post resonated with them, and then suddenly you've got that connection, and I think that's the magic. When you can make that happen, that's the magic.

Dave: 51:29

Yeah, for sure.

Eileen: 51:31

But all of this, all of it is a long game, though. It's not you're not gonna see, it's not like post for a month, and and all the gates of heaven are gonna pour out a blessing upon you.

Duarne: 51:41

No, what's the first episode, Dave? Like 35 now we've uh we've done so 35 episodes of this podcast. I mean, the it's every week showing up and doing the same thing, right? It's not gonna just magically take off, you know. We're not driving around in sports cars because of a YouTube channel, it's just not how it works.

Dave: 52:02

Yeah, right. I I mean ultimately, you know, the the idea is that we you do the content to reinforce right what you do and how you do it, and build up that what we've talked about, that that relationship, that connection with your with your audience and your connections. And you can do that through once a week, you can do that through daily, and you know, you can do it through any means that you feel right is resonates with you with yourself and who you are, right? And I think the the one thing that I would like people to to listen on this is that you don't want to do something that you don't right align with, right? That you don't feel is who you are, right? So sometimes maybe it's it's networking in person and having a phone call with somebody is better and doing outreach that way. Ultimately, you know, you can take your is as Eileen and Dwarna mentioned, you can take your longer form if that's something that you'd like to do, you like to write, you know, take that and turn it into smaller pieces. And now you're not doing anything that's inauthentic because you love to write. You just may not understand how to take it and put it into shorter pieces and then reference back to your longer form content. And that's, I think, Eileen, what I'm hearing is that you know, there's ways for you to increase your awareness without doing anything completely different than what you're comfortable with.

Eileen: 53:22

Well, and a lot of time it starts with taking stock of the content you've already created. Most most business professionals, business owners already have stuff on their hard drives and their Google Drive, and it can all be, you know, unless it's so out of date, it's lost relevance. It can be reinvigorated and reused to not feel like it's a grind. I see that comment from Isaac. It's not about the grind. If you never post on LinkedIn, I just start with once a week. Start with something that you know that you're passionate about, that you know is a pain point or a problem for your ideal person and start talking about little things that they can do to start moving that specific needle for themselves.

Dave: 54:11

And if you if you if writing, if writing isn't your isn't your strong suit, then maybe talking or video is right, and and you know, once a week record a 60-second, you know, kind of tip or you know, strategy that you help your clients with to overcome whatever, or a pain point that you've seen that you've had that you've had conversations with about. Like provide that insight, and that's just as good as sometimes it video performs a lot better than just text, right?

Eileen: 54:45

Yeah, well, and here's a here's another con uh idea. And if showing up on camera scares the bejesus out of you, uh open your favorite AI tool and voice speak to it, it will type whatever you say into the chat to the box, and then you say, help me write this in a way that's appropriate for whatever platform. We're gonna stick with LinkedIn, help me write this for LinkedIn, and you're still gonna have to tweak it a bit and you know, refine it and make it sound like something that you would actually say, but it's a starting place, right?

Dave: 55:18

So and and even and even then you have you know some AI platforms, right? That you could create essentially a clone of yourself and your voice, and you could let it know, hey, this is you know, this isn't me, right? This is like my words, but you know, it's not me, right? On the video, and it could look like you, it can sound like you, and it's yours. Yep, and and yeah, they're they're getting so much better now, you know. You sometimes you don't even know, which is scary because and that's another topic for another show. Uh, because people that you know, obviously the you know, there's bad people in the world, and they'll they'll use those for bad purposes, but we'll we'll talk about that later. But Eileen, I know you have like a a resource or you know, kind of like uh if anybody's listening or you have questions on how to improve your LinkedIn presence, Eileen, you talk a little bit about that, you know, kind of entry-level programming or offer that that you help people with.

Eileen: 56:16

Yeah, well, I have what I call a LinkedIn quick win where you and I meet for 15 or 20 minutes and I take you know a high-level view of what's currently on your LinkedIn profile, and I give you two to three tips that you can uh implement right away that are gonna help you start moving the needle. And of course, if you want an even deeper dive on your LinkedIn, I also offer that as an option. The bottom line is even if you're only doing like what you said, Dave, in person, people are still going to check out who you are online, whether that's your website, whether it's LinkedIn, because we're we're cautious, we should be cautious people, right? I want to make sure that you're actually who you say you are, they actually the talk matches the walk.

Duarne: 57:05

Yeah. Very true. It's building that trustworthiness that we want. And when you can't look someone in the eye, this is one way that people do it. They'll go and they'll research you, your business, a little bit about you. And and that's another factor I think people need to consider is if you're a business and you have employees, your employees have to show up the same way. Because if they're on LinkedIn with a profile that's associated with your business, then you want to make sure that your employees are getting this doing the same messaging you're doing, and maybe not the same consistent posting, but at least showing up and being at that same level of trustworthiness as you and you know, everyone else in your business who is doing the those tips and tricks that you're sharing and the frameworks you're sharing with people.

Eileen: 57:51

Yeah, right. Absolutely.

Dave: 57:56

And so, you know, one last thing, you know, before we kind of wrap up, you know, Eileen. What is the number one, I guess, tip that you want a business owner to take away from from today to just start improving their awareness in their LinkedIn?

Eileen: 58:19

I don't know what's more scary, but they both definitely need to be thought about. I see way too many, you know, wonderfully experienced, passionate business people just leave that blank banner or a generic image in the banner space on LinkedIn. People please think of that as like your personal billboard and you haven't had to spend a penny to have it. That's you know, as soon as people click your name, that's what they see. Is it reflecting anything about why they should want to talk to you? And if you're using either, you know, a blank banner or a generic beautiful picture, the answer is I'm sorry to tell you, no.

Dave: 59:05

You're missing out.

Eileen: 59:06

And then the next step is that headline right beneath your name. Again, is it speaking directly to the person that you're trying to help? Most of the time, many times, the answer again is sadly no. And those are, I mean, they can be a little intimidating. Well, what do I want my banner to look like? Or what do I want my headline to say? There's frameworks and steps that you can go through to help you identify that, but it is definitely, you know, a big, very important, I would say crucial step to take, and one that I address pretty pretty much every time I have this LinkedIn visibility conversation because those are the things that people see first.

Dave: 59:52

Right. Yeah, and you're gonna see the the headline before anybody even clicks on your name. So if they're doing a search, they're gonna see that headline before they even go to your profile. So it's your number one sort of marketing piece, especially the first, I would say, like 10 10 or less words. You want it again, as we talked about, like your ideal client, we want you want it that to resonate. You want them to see that themselves in that first you know, five to ten words of your headline to want to click and read more about who you are and what you do.

Eileen: 1:00:19

So absolutely, absolutely.

Dave: 1:00:22

And and Eileen, we like to you know, kind of have a quick conversation. You know, is there any any currently right now in your business that you're facing maybe an obstacle that you know you maybe somebody who's listening is facing the same thing, and and we could you know share some some guidance and some insights that not only you'll learn from, but anybody listening?

Eileen: 1:00:42

Well, I you know, I'm just always looking to expand my own business networking uh circle and looking for introductions to small business owners who are either not reaching that that those ideal clients on LinkedIn or who are quietly losing time and money due to repetitive tasks, manual tasks that take time away from actually delivering the service or or product that they went into business to do, to represent, let's put it that way. I love uh coaching and and teaching and helping others understand AI. So I I do an executive AI literacy workshop, if you want to call it that. So lots of just different opportunities for people to connect with me and and share my my vision and my values with people that they think it would resonate with.

Dave: 1:01:39

So, with that, what would you say is an obstacle that you're facing around that then?

Eileen: 1:01:45

I think just opening the door to more introductions, really. And I mean, I'm on Online, doing online networking, in-person networking. I'm on LinkedIn, you know, very present there. So it's just sometimes meeting the right person that can say, wow, you really need to meet Eileen to somebody else.

Dave: 1:02:07

Well, here's one tip that I that I'll give a lot of the I talk to a lot of people around around networking as well is you know, we talked a lot about your ideal client and why you should have that in your profile and understand where they are. But the next level to that is truly start thinking not just who your ideal client is and try to meet them, but start thinking who does business with your ideal client and start meeting that level of the networking circle. Because then what happens is instead of you, Eileen, trying to build a cold relationship with your ideal client through LinkedIn or an open networking session, when you build that strong relationship with somebody who's already doing business with your ideal client, now when they say, Oh, John, I need you to talk with Eileen, Eileen's great at helping with LinkedIn awareness or even implementing AI automation or whatever it is that you know you've built that relationship so they have an understanding of what you do. Now that's a warm, trusted referral to your target prospect, which requires way less, almost 50 to 60% less touch points to close that potential client on a new program than if you were to try to build a cold relationship with your ideal client. And absolutely, I hear this all the time. So I lead a local alliance group for alignable. And every time we go around the room in the in-person and I ask people, you know, to talk about who they are, right, what they do, and who they want to meet. 95% of the people talk about they only want to meet their ideal client, who they're working with. Nobody thinks at that next level of, well, you know, I want to work with business owners. Okay, well, I want to talk with insurance brokers and payroll, you know, advisors and HR, you know, consultants, or fractional CFOs, or you know, the insurance, I think I might have already said insurance broker, but accountants, bookkeepers, right?

Speaker 1: 1:04:04

Right.

Dave: 1:04:04

And so if you think of that next level, that opens up that whole other realm to you that you're now exponentially meeting and having more opportunities to potentially meet your ideal partner. And so if that's something you're not doing, that would be an advice piece that I would give to you. As well as if you're listening and you maybe see yourself where, oh, wait, I am only trying to reach my target prospects. Uh, now you can start you know thinking at that next level for networking and outreach.

Eileen: 1:04:35

Awesome.

Dave: 1:04:37

Well, with that, so Dwarne, what about you? I know Eileen, you know, she's mentioned the banner for her profile is the one thing she wants somebody to walk away with. Dwarr, how about you? What's what's something from today's conversation that you hope sticks and resonates with our viewers today?

Duarne: 1:04:52

Yeah, like I think the conversation for me just reminds me that you're probably going to feel really uncomfortable when you get started with LinkedIn marketing. And that's what it is, right? It's building your awareness, it's self-marketing, marketing yourself, right? Getting yourself out there. If it doesn't feel uncomfortable, you're not doing it right. Because it is going to feel uncomfortable initially. You know, because most of us don't like talking about each other, we don't like giving ourselves props and little pats on the back. And but make sure whatever you're doing, I mean, just take advantage of conversations and advice from people like Dave, myself, and Eileen. And uh don't be afraid to remember that you are probably a very good expert in the area and the field that you are, and the things that you take for granted that you know, other people probably don't know. Yeah, if you're a tax expert, you're gonna know things about tax that you just know because it's just normal for you, but it's like really big news for somebody else. So when you share that, that's huge props. That's you know, that's like big thumbs up from people, they love that sort of stuff. So yeah, you are gonna feel uncomfortable. Absolutely. But that's normal. And that's why you have people like Eileen to sit there and go, no, that's normal. Keep going.

Eileen: 1:06:11

Well, I mean, it's the reality when we try anything new, right? You don't you feel feel uncertain, you're you're, you know, as adults we're we have a feel feel fear of failure, a fear of making ourselves look, I don't know, ridiculous. But my when I when I started my LinkedIn journey, I decided to just do it and even and do it even when it's messy, and do it even when I'm scared, because consistency, building up that muscle, showing up, it it takes it takes effort, it takes repeated action, and you're gonna get better over time. And as soon as you start sending those signals out, you're going to start building, building out that that network and that awareness.

Dave: 1:06:57

And as you know, Isaac here says, we are definitely, he agrees with you there, Dwarne. We're definitely the worst at telling people what we do. So to kind of, you know, for me, if if you're uh if you're listening and you made this far one, great. Thank you. We appreciate you kind of being here. But my takeaways for for today today's episode is one, I want to pay back piggyback on what what Dwarne was just saying is as you're getting started, realize that you don't have to limit what you're saying in terms of topics. Like when you make a post, let's say today you make a post about topic A, well, it's only probably gonna get seen by five to six percent of your network, right? Because of the algorithm. So you can essentially post about that same topic, you know, every other day or every two or three days in a different way. Because the vast majority of your network is not gonna see that. Just the way the algorithm works until you start getting viral, and that now you know there's a lot more. So think, you know, how can I, as Eileen mentioned at the beginning of the episode, create a system where maybe every two or three days I'm kind of talking about a similar sort of overarching topic around my services or my support. And you know, every two, three, four days, you're changing it, but changing the wording, but it's the same topic, same, same support, same education. Because it's going to take, you know, if only five or six people or five to six percent of your network sees it, it it takes 20 posts for your whole you know network to actually see that topic from you. And so now this starts to, you know, really now you can start to see the volume at which you have to post in order for people to really pick it up and see it. And then now that then it's the resonation factor and you know, you know, all of that afterwards. But just start posting, but don't think that, oh, I posted about that yesterday, so I shouldn't post about that for another month. No, like you could post about it every week, you could post about every four or five days. So that's the the first thing. And and the second thing would be you know the consistency piece, like doing it uh it doesn't have to be every day, but doing it on a regular cadence, that's the important part for you. So if if you have struggle, if you struggle with consistency, making sure, and we said this on previous episodes, Dwarn and I, put it in your calendar, you know, like every Monday at 8 to 8:30, you know, create a time that you're gonna create your post and put it out, and that's and that's your weekly just to get started. Then as you start to go to two to three times a week, now you can build out an you know an extra two or three windows or expand your Monday window and just schedule them for the week, you know, or maybe it's Sunday evening, whatever works right for you. But if you don't put it in your calendar, especially when you struggle with it, your calendar begins to manage you instead of you managing your calendar, and that's the biggest thing when it comes. Yeah. Well, yeah, we were we're a little over an hour, which is what we looked at, but it was a great conversation, Eileen. Definitely appreciate you being here. As I said, we're gonna have you back to get even. I know we started talking to you know into AI today, but there's so much more that we can potentially jump into and kind of it's an unending topic, Dave. And it's and it's ever evolving, right? So I want to thank you. If you watched it this far, we appreciate you. We hope you got two or three, you know, kind of those good nuggets that you want to share. And if you did, I want to ask a favor for you. If you can make sure that you're you know subscribed to our channel and you like and share this with your network, especially if you're connected with a lot of business owners that might get the same value that you did, please. We ask that you would we would definitely appreciate that to improve the awareness. We're on at Tri Business Solutions for myself and Dwarren, especially with this podcast. We want to have an impact on a thousand business owners by the end of 2028. So, this is one of the ways that uh we're trying to do that. So we appreciate you being here. And again, if you have any questions or insights after the episode, drop them down below. We'll make sure that uh Eileen gets that and you know we can get those answered for you in either offline or on our next episode. So for for myself and and Dwarne, Eileen, thank you so much. We hope everybody has a wonderful end to your week. And as always, we'll uh we'll see everybody in the next one. See y'all.

Eileen: 1:11:12

Feel free to connect with me on LinkedIn. See you there.

Dave: 1:11:15

All right. Bye Roy. See you.