Welcome And Share Your Weekly Wins

Dave 0:11

Whether you need help with operations, accountability, naturality, sales, maybe just getting your mindset right. We are here and it is the right spot for no fluff conversations at tools. So grab your favorite cup of Joe. Let's jump into the show. Grab your favorite cup of Joe, ladies and gentlemen. Let's go ahead and jump into the show. Hope you guys are having a wonderful and amazing week. It's another Friday morning. What is, I mean, today it's crap. It's almost the end of the end of October. Crazy to think. But I'm just gonna finish up here for a second, just writing a quick message to my team, and then we'll go ahead and get started, get some people some time to get in here. But it's just me today. So give me one second and we'll get started. So hope you guys are having some amazing flows, amazing progress in your business and your journeys that I'd love to hear about. So share those down below. If you are in the middle of something, maybe something that you're proud of, or maybe something that you're looking forward to launching or getting started with in your business, put it down below. Put down a win. Let's see what everybody's working on today in your business, in your journey, so that you guys can continue to push forward. That's why we're here. You know, if you're a business owner and you know, maybe, or maybe an aspiring business owner, as I say every week, this is a good spot for you. We talk about our journeys. We've, me and Dwarne, who's my my co-host, he's not here this week, but we share the things that we've gone through, the pains, the struggles that we've gone through personally, how we've overcome them, but also ways that we're helping our clients as well, kind of overcome those different things that are gonna come up. They're inevitable. And I think having a spot where you can understand that you're not alone in this. You're not alone in the things that you're facing in your business. They've been faced by millions of people before, they're gonna be faced by millions of people in the future in some shape, way, or form. And learning from those things is the biggest piece that you can do in your life. So, yeah, share them down below, whatever, whatever you got going on. But let's go ahead and jump into it. It's just me. So, what I like to do when it's just me, I kind of like to do more of like a QA, some things that I've been either working through, talking with clients about, giving some of those, you know, kind of insights here on the podcast when it's just me, and sharing that information with you all.

Build Relationships Before You Sell

Dave 2:46

So, with that, I think the the one thing that stands out, you know, I as I lead networking groups. Networking, I think, is as a small business owner, is probably the number one thing that you can do to build relationships and generate a network around you that is not just people that you're like, oh, I'm gonna do business with you, right? So your business network, your personal kind of circle shouldn't necessarily just be clients as you're growing a business. As you're growing a business, your circle around you truly needs to be those people that you can bounce ideas off of, those people that maybe have some expertise or some knowledge that you don't have that you can pull from when you are looking to grow your business. And your circle needs to be filled with referral partners, right? So as you're going into these networking groups, I think it's a big struggle for a lot of people when they they don't know, they're not used to networking, right? The things that I've learned, I was in corporate world. I didn't have to network, I didn't have to go to networking groups. I had the job in a in a corporate environment, and I didn't, I wasn't required to go to B I groups or any of these, you know, sort of chambers of commerce, things like that, right? So my big thing was I I didn't know networking, but some of the things that I've learned doing networking is you have to go in without any expectation. So

Find People Who Already Serve Your Ideal Client

Dave 4:13

go into the room without expectation that you're gonna get something out of it. Okay. If you go into that room and your only goal is to try to find somebody that you can work with and that is going to be your client, you're going to leave that room disappointed. Because everybody else is going into that same room, generally with that same idea. They're like, oh, I'm gonna get some, I don't want to get some clients out of this, right? I want to get some business. And eventually, long term, you will. Like networking is not a quick game. Networking is an investment, right? Into the relationship, into the into the growth. So, what you have to think of when you're actually networking is you have to think of who's that second level, right? So, who's doing business with my ideal client that I can reach out to and build a relationship with. And then when they give me or their client a referral to me, now it's actually a warm referral, right? It's not a cold connection that I need to build and and you know, kind of uh generate trust and a personal relationship with because somebody that they already trust, who they're doing business with, gave them my name, right? So it actually carries much more weight when you are referred to your ICP, your ideal client profile, by somebody who is already doing business with them. So when you go into these networking groups and you're looking at how do I build awareness, how do I grow a network for my business or my even your career, like this just involved in personal life, try to find the people that are already doing business with your ideal clients or customers and build relationships with them. Show support, show your value to that level. And what will happen is now when you they refer because they're already doing business with your clients, you are a warm referral, you're not a cold referral. So you don't have to, you know, generally when you're you know trying to build a cold relationship, it's such, I mean, ranges estimate wide range, but they estimate anywhere from like 20 to 50 touch points that you have to do with somebody who's cold in order to build that trust. And when we say touch points, it's like seeing your name on social media, seeing a post, right? Maybe having a conversation with them, right, seeing an email from you that's got you know educational value. 20 to 50 in order to build some sort of trust with a cold individual prospect in your network. Now, if it's a warm, you can reduce that down to you know under 10. So that's why it's so important to like go into these networking rooms and really think how can I add value to the room, but how can I also build a relationship with people that are doing business with my client, not just look at where's my client at? And so that's why it's really important. One of the biggest lessons I learned going into networking, it's also things that I educate people on when they're coming to these networking groups is don't just come with the expectation that you're gonna get a client. Come add value, and eventually it will come back to you. If you continue to add value, people are gonna start seeing you as the expert. And when they have a problem, now they're who are they gonna reach out to? They're gonna reach out to the one that's adding value to them.

Respect Timing And Stay Useful

Dave 7:33

The second thing that I really learned is that timing is out of your control, right? So many people have stated in these roundtables, these masterminds that I do at my networking groups, that well, I've reached out to them one or two times and then they just they just stopped responding. And I'm like, okay, well, what's your follow-up look like after that? And they're like, Well, I just take them off my list. And I'm like, well, why? Like their situation today may not be right to have a conversation with you, but what about their situation in three months, four months, right? People go through cycles. Everybody's business goes through cycles. So if you stop communicating with them, you stop following up with them, what happens when three, four months down the road, when they are ready for your service and they forgot who you are because you stopped giving them value, you stopped educating them. And it's like this light bulb goes off with people when I say that. Because it's like, oh yeah, because you you know, just put yourself in that person's shoes. How many times have you met somebody in a networking group or just out in public that you really wanted to have a conversation with, maybe you really wanted to follow up? But what it came down to was you got busy, right? You got busy and you didn't respond to an email, or three months down a road you found it and you're like, oh crap, I was supposed to follow up with them. You know, I've done it, we've all done it. It just happens. So stop thinking that it's a negative, it's you know, that negative mindset we're human, we can kind of default to that, but just realize they're busy, just like you and I. They're busy. So as long as you continue to follow up and add value, things like that, they're not gonna see you as being you know persistent. Now, if every single message you send them says, hey, do business with me, hey, you know what you you took you said you needed this, can we do business? Now they're now that sales resistance wall is up, they're probably ignoring you for that specific reason. Hey there, Justine. Uh, appreciate it. I hope you guys are having a wonderful and amazing day. If you have any questions about business, anything like that, feel free to drop it down below and I'll answer them live for you today. But welcome, thanks for being here. So that's number two, timing. So just remember that people go through ups and downs just like you and I. And so don't just take somebody off the list just because they didn't respond to you after two messages. Give it, give it some time, but also maybe follow up, spread out your messages. Have

Plan A Value-First Nurture Sequence

Dave 10:05

this is why I say it's so important when you get new connections, to have some sort of nurturing campaign created that kind of introduces a little bit about what you do, but also educates them on some things maybe they didn't know about that you can teach them. So typically, I advise that you have some sort of like 15 to 16 sort of planned out touch points with for any new connection in your network that you know goes out, can be a combination of email, text. You can even throw in there some some social media outreach and as part of that campaign as well. But built out where it goes out maybe once a week. When I say 15, I'm not saying send something every single day. Send something maybe once a week, maybe once every other week, whatever you feel comfortable with. But the majority of those messages, I would say 12 out of the 15, should be some sort of education, some sort of value that you're giving them just because they're part of your network, right? So it could be a link to a newsletter article that you specifically wrote that talks about some step-by-step way that they can do something self-taught in their business or a guide, right? But there's no message in that 12 messages that says, Hey, I want to do business with you, or hey, do you want to do business with me? Like none of that, right? It's strictly educational focused. Now, intermingled in there every four or five messages, you can have a CTA type message. When I say CTA, it's called action. So those messages can be a little bit more poignant, but I still want to keep it light because they haven't necessarily expressed that they have a problem that they want your services for, but it can still be more of a direct CTA type message.

Ask Questions Before Offering A Solution

Dave 12:04

And we've talked about NAPQ in here. So using NEPQ, neuroemotional persuasion questioning, in your emails, you can throw in some maybe problem awareness questions, right? Get them to think about something that they haven't thought about by asking leading questions, right? You are the doctor in their business. If you think about it, a doctor doesn't come into your appointment when you make an appointment in the doctor's office and immediately start diagnosing, right? They ask questions. They need to understand further before they can give you a proper diagnosis of what the next step is. You're the same thing in your business. You need to ask those right questions, leading them through the path that is going to help them understand and uncover a problem that they maybe have been overlooking. Maybe they've known it's there, they don't know how to solve it. So it just was on the back burner. But by you being able to ask those questions, you being able to come in and actually get them to think about it, right? Put it in front of mind, now actually persuades them, and they persuaded themselves, now's probably a good time to actually try and solve this. That's where then at the end of that message you can say, hey, if this is something that maybe you've wanted to dive deeper on, let's have a quick 15-minute conversation, see if it makes sense. Done. That's what you kind of intermingle in those other 12 values, but you have to have value, value, value, value. As Gary Vaynerchuk said, right? Jab, jab, jab, right hook. So we're jabbing, right? The 12 emails are basically jabbing with education, value, you know, support that you've done for people, strictly value. And then you have your right hook, which is your CTA. And when it's done right, they work. This is the same thing in direct conversations, right? You're jab, jab, jabbing in a conversation with a prospect, and then you hit them with right, maybe as Gary calls it, the right hook, right? I like to call it an invitation, it's a little bit softer. But you're not trying to solve everything. But I think so many people get discouraged, is what I've heard in these on these media, they get discouraged because there's no immediate uh answer, there's no immediate like result of what they're trying to see outcome-wise from their efforts in networking. So that's uh, I guess that's three things actually. So, so when it comes to to networking, right, is make sure you have the right mindset. You're not going in to try to sell anybody in that meeting, right? You're trying to meet, build relationships, build a referral network. That's your goal. Two is timing. Remember that people are going to be going through things, ebbs and flows in their business, ups and downs, same thing with you and I. So make sure that you have a system built, right? Where you're not just dropping them off just because they stopped, you know, they didn't outreach you after two messages. And that's step three, which is the system. Make sure you have it built before you're out there. And if you've already been out there, make sure you take some time to build it now. So before you make another effort or before you meet some new people, it's in place and you're good to go. So that's the three things that I kind of wanted to bring up about networking, right? Make sure you have the right mindset. Make sure that you, you know, its timing is so important. And three, make sure you have that system developed of what's going to happen and how are you going to nurture nurture people that come into your network right away. So that's networking. Biggest thing, top three things that I probably I learned about networking from coming from corporate world into networking. Now, on the flip side of that, the the next thing I wanted to talk about is obviously it came up Tuesday when I had one of my networking events for Alignable. Side note, if you haven't heard of Alignable and your small business owner, go check it out. It's kind of like LinkedIn, except it's a lot

Write A Profile Your Ideal Partners Recognize

Dave 16:43

more personal, more about building relationships. I'm the ambassador for the Cleveland area. So we have in-person events, and the idea there is we're just trying to build community, trying to build support systems, just like we're doing here on the podcast, right? So it's free to create a profile. Obviously, there's paid memberships just like any platform, but the networking events are free. There's groups that you can be involved in, and you can get, you know, post answers, add value, things like that. So if you're a small business owner, go check out alignable.com. Not a paid advertisement. I don't get paid to be an ambassador, but I found that you know, I get the question on Tuesday. They said, you know, what's the value, right, of investing in alignable as a new business owner? Because we had somebody that just showed up that first event and just recently found a platform. And I said, just like any platform, you're gonna get out of it what you put in, right? So if you sign up for a platform and just expect that things are gonna flow to you, you have the wrong expectation. You have to put into it, right? You have to develop your profile the right way, make sure you're filling it out so that when people come and they look at who you are, they get a clear understanding of themselves in your profile. That's the biggest thing that I think a lot of people miss in their profile setup is they try to write it about them, right? They're trying to boast about yourself. Again, so many people, when they're learning about you, they don't care about necessarily you. They're like, well, what's in it for me? Why should I connect with Dave on alignable or why should I connect with John, right, on LinkedIn? Same thing. So you have to keep in mind that your profiles, right? Your your about me's, your services, whatever it is, you have to write those in the mindset of the owner, right? Your ICP, your ideal referral partner, whoever's going to be looking at you, you have to write those in their mindset. So, how are you benefiting them by being connected to you? I see that as the biggest mistake that a lot of people make on alignable, but also on other social platforms. So make sure you're reviewing that, you're updating it regularly so that people, when they come to you, they see yourself in that description. They see themselves right in in your profile and say, Oh, I need to be connected to Dave. I need to reach out, right, and talk to John or Jane, whatever, because they saw themselves in the situation and the problems that you mentioned and they might be facing them right now, or maybe they know people that are. So that's number one. But number two, be engaged, right? Go to go to groups that either are in your industry or are

Use Comments To Teach And Build Trust

Dave 19:17

with your ideal client profile, your ideal referral partners, and add value. Again, add value. Don't just go in there and post about your business. Don't just go in there and post about your specials. No, go in there and add value. The number one thing that you can do is comment, right? Especially on LinkedIn. I've talked about this before. Like LinkedIn right now is literally pushing comments, right? Conversation is what LinkedIn's pushing right now. I've had comments that have gotten 60,000, 70,000 views where a post may get a thousand or less. So commenting is important not only on your network's post, but find influencers that are in your realm. Find influencers that either your referral partners are following or find or your ICP are following, or a combination of both, and add value to their posts, right? So don't just say, oh, I agree with this. That doesn't add value. Add value by maybe adding a different perspective or throwing in an extra piece of advice, right? And new thought process around whatever that post is that your influencer is talking about. Now, what's going to happen is especially if you catch it early, as more and more people see their posts and more and more people see your comment, it stays at the top. So whenever they scroll down, they you typically see the one first one or two comments. So if you've added value enough and people are liking your comment and it's added value, it's gonna be one of those first scenes while they're getting a million views. You know, your comments getting, you know, 10, 15, 20% of that. So commenting is huge. Same thing in groups. Just go to groups and add value, maybe ask open-ended questions that aren't pointed to try to you know get a sale, right? But just ask thought-provoking questions within the groups and get responses and add value in the response, not using it as because a lot of people have the automations today where you know, hey, here's some value. This is you, comment X, Y, Z below, and then you have an automation that runs, it just literally says, Hey, I DM'd you. Like, that's not what I'm talking about here. What I'm talking about here is adding open-ended, thought-provoking posts and then adding thought-provoking responses to the people that are actually commenting. Like if they're sharing something about their business, don't just have an automated repost. It says, Oh, I sent you a DM, let's have a conversation about this. No, like, no. Add a specific response to them that literally says and adds value to their response. You know, and then the more and more you do that, they're not only going to see you as the expert and a thought partner, but it's now still in public, right? Your comment is still in public. So many people want to get that support conversation into a private message right away. And I advise against that because if you think about it, unless you're talking like specific numbers, things like that, you want it to be in comment because people are going to read the comment, right? They're gonna see their comment and then they're gonna be like, oh, the author responded. Let me read what he says. And if that's thought provoking, oh, that's awesome. Like they're now learning from you as well. So not only do you get right in a DM, it's a one to one conversation, but if you're if you're doing commenting, it could be one to Many, right? More people are going to see that comment, more people are going to start seeing you as that expert with that value that you're adding. So you get in what you put out out of any social network, but when you know we were talking about alignable, same thing. You're going to get out of that social network what you put into it. And I took a moment while we were having a conversation on Tuesday, and I literally sat, and I, for about 90% of my clients and partners, I can trace them back to some sort of either connection, conversation, meeting, you know, involvement with alignable. Right. So it was either a direct conversation that, you know, we reached out, we connected. It was through a networking event, or it was through, you know, one of the partners that I met through alignable that then referred me to somebody else. It was a network connection that invited me to their outside network event that I was able to, you know, meet other people that I've either partnered with or signed on as clients. So about 90%, I would say, is a fair number, can tie back to my efforts on that one social media platform. And so you can think of that for yourself and your business. Where are you putting your effort and how are you then utilizing it for your best right support, best advice for meeting people, adding value, and basically eliminating that I need to sell somebody first, which is hard to do. I get it when you're just getting into business. But if you take that pressure off yourself, it makes all these conversations that much more easier. So that's right, you know, come when I think about that conversation at the alignment was you get in what you put out and make sure that you're adding value. You're not just trying to sell yourself because people they only care about what's in it for me. And another conversation from that was about social media, right? How much do I post? Somebody brought up that they were trying to build awareness for application that they were, you know, kind of launching and that they're getting, you know, getting ready to kind of put out there, and they're struggling to get awareness

Repeat Useful Topics To Build Awareness

Dave 25:25

to get people to buy in and to learn about it. And I asked the question, well, how many times are you posting? Right? What are you putting out there and how often? And it was, well, maybe once a day. And I said, You're not doing it enough. Right. Think about it. And I know it's a struggle for so many people to think, well, I can't post more than once a day. You have to post more than once a day, right? Because you're if you're only posting once a day, you're limiting your opportunities to be in front of your ideal client or your ideal partner when they're thinking about the problem that you potentially are talking about. Because the algorithm decides that. You don't decide that. You don't say, hey, I want to send to all these people in this list, right? You know, you literally post it and the algorithm decides who it wants to show it to. So if you only post once a day, you're you're getting seven opportunities a week. And if you actually look at your go back and look at your metrics, your post, let's say you have a network of 3,000 people on one of the networks, your post may only have getting seen by 200 people. So you're not even getting seen by 5% of your network every day. Now, 200 views is a lot, but you're also limiting that effect. So if in order for you to like reach your entire network nearly guaranteed, let's say you had 4,000 and you got 200 average, you would have to post that same topic on average 20 to 25 times because there is going to be some overlap, right? So are you posting 20 to 25 times on one topic? No. Are you posting 20, 25 times a day? Not to start, but eventually you might. But for now, right, rotate your topics. But you can also not only rotate your topics per day, right? Post maybe three, four, five times a day, but rotate them every other week. Change the wording, but the topic can be the same. That's the beauty of social media. That's the beauty of content recreation, is that you're not necessarily trying to think of how do I come up with something three or four times a day that changes every single day. You don't have to. Because right now you're still not being seen by your entire network. And part of that reach is going to be people that are going to be new to you, so it's not even part of your network. So don't think that you're overdoing it. Because the only person that sees 100% of your posts is you. You and the algorithm. And so the more you post, the more the algorithm learns about you. The more the algorithm understands, hey, I got to put this in front of XYZ type of individual, because that's who's engaged with it most. Remember, the algorithm for the platforms, they want people to engage with your posts because it keeps them on the platform longer. So if you're only posting one time a day, you're not giving the algorithm enough to learn, enough to train on. So you need to literally be posting three, four, five times a day per platform. This is why I say, and you know, I agree with Alex or Mosey, who talks about this, become an expert in one platform first. Right? Learn one platform. You don't have to do them all. Pick the platform that's most likely going

Focus On One Social Platform First

Dave 28:55

to have your clients and your ideal partners and go there first. Don't worry about anything else. You're gonna find enough business, enough partners, enough of that in one platform that you won't need to worry about every single platform if you don't need it yet. You're not there yet. So literally focus on one, focus on posting three, four times a day, and literally watch as your business grows, your outreach grows. As long as you're keeping it focused on them, right? And again, same thing as we talked about in the nurturing campaign. Most of these posts, 75-80% of these, are going to be jabs. You know, as Gary says, jab, jab, jab, jab, jab. You know, add value, add education, give step-by-steps, give checklists, you know, give case studies, whatever it is, right? Share news articles. That's your jabs. And then you hit them with the right offer, right? You hit them with the offer. Every once in a while, you throw in that CTA post that's going to say, hey, I'm doing this right now. Would anybody be interested in it? And don't be don't be discouraged if the first few times those fall flat. Because again, people love the jabs. And even Gary Vanderchuck, as he said year over year, the jabs get way more engagement on his videos than his right hooks. His right hooks kind of falls off, right? Maybe 50% of the engagement. It's gonna be the same for you. Don't be discouraged. Continue to do it. Because the people that will be engaging with those right hooks are the ones that are bought in, they're the ones that are engaged with you, right? So you don't need as many people. So that's about social media. So I give that you know kind of feedback again. That you know, you're probably not posting enough. You may think that you're posting too much, but you you can never post too much, right? Alex Shamozi posts 35 pieces of content per day per platform per profile, right? And he, you know, there's not getting blocked. People aren't being overwhelmed by his stuff because they continue to follow it, because he's also got more followers. So as you post more, your followers are gonna go up, which means you know, instead of four thousand, you know, four thousand, you're gonna be at 10,000, but maybe now you're only getting a thousand views, so you still got to post the same topic 10 times to even get your whole right network again. So it's always gonna be this game of you know, what is your your follower, your connection count, and what is your average you know, engagement or views in your posts. And until you get as big as like an Alex Romose Gary Vaynerchuck, I be willing to bet a significant sum of money that your engagement, your viewership on your post is never going to be larger than your network. Just because it the algorithm doesn't have an incentive to give you to a bunch of new people yet. So don't worry about overposting. Really worry about how can I how can I add value more often? How can I build awareness for my business more often and go with it? So this is why, you know, when I talk about like things that we're doing right at TBS, Triumph Business Solutions, my CTA here for you guys that are watching. But in the command center, this is so important to me because I didn't know how I was gonna post others. So I built my content creation engine.

Inside The Command Center Beta

Dave 32:17

I built the engine that takes topics, things that I'm talking about. So like this transcript from this podcast is gonna go into my engine, and the topics that we talk about are gonna be built up. It's gonna be written into new copy, it's gonna be written into new posts, it's gonna be written into newsletter articles that I can reuse for me based on words that I've said. It's not making it up. Copy, right? The images go with it, it will post it, it schedules it out. I could do more right now. I'm doing about four a day, plus videos go out as well on top of that. So, and this is why I built it into the command center, which is what we're kind of going to be launching here. We're in you know, beta. If anybody's interested, you can learn more about it up there in the right-hand corner. But we're launching this as a beta right now for people to test to have access and do the command center for your mailbox, your meeting follow-ups, your tasks, your client tracking, right? Your content creation, your outreach, your prospecting, as I mentioned earlier, commenting, commenting is part of that as well. So the goal of that is that you get ours back in your day, right? The goal of everything that we kind of designed and built the app around and the program around is how do we help you, the business owner, get an executive assistant without necessarily having to pay for an executive assistant. So that's why if you scan it, you can learn more about it. We're kind of in beta testing right now. My goal is to launch it by the end of the year, fully ready. If you have questions about that, you can email me or shoot me a message on any social media platform. But it's kind of my CTA post for today's episode. Looking forward to it. I've been using my command center internally for months. And I can say it probably gives me, saves me five to ten hours a week, if if not more, right? Content creation is probably a big one, especially image generation, newsletter articles on LinkedIn. Yeah, I can safely say five to ten hours a week for how much we're doing. And then you know, the agent that's built to guess you will have an assistant as well that you could potentially build so workflows around, so you don't have to worry about trying to build data and to try to build all that. It's kind of already there. But it's my CTA back to the show, as they say, right? So social media, it's a game, it's a big game, right? It's an important game for you as a business owner, but don't ever think you're overdoing it. I I have never gotten a warning. Yeah, I've never gotten a warning because I've posted too much in a week at all. In fact, like Facebook now will say, hey, you posted X percentage less this week, which led you to percentage, you know, whatever percentage less engagement, right? So it's trying to encourage me to post more. And when I post more, it says, hey, you posted 100% more this week and got X amount more new followers or X amount percent new engagement. So it's actually encouraging you to want to post more on Facebook or LinkedIn. Now, as long as you're again, as long as you're varying your post, your copy, your topic throughout the day, people aren't going to get overwhelmed with you. And the people that are, they're gonna unfollow you anyways. The people that really don't care about your journey. But when you're adding the value, that's what matters. Because your people, your followers, your network, they want to learn from you. They want to wait for your next post, to listen to your next video, to you know, read your next news article, because you're writing it in a way that one, you're adding value, but two, they're engaged. That's the biggest piece. So look at your engagement. So if you're posting one time a day, maybe you're posting three times a week because you know, that's what the you know agency told you to do. Here's my thing agencies are great, they're gonna help you out, but they're also looking out for themselves when they tell you to post three to five times a week as an entry level. Yeah, that's good enough three three times a week because they don't want to do any more than that. They they have to create all your content if that's what they're doing. And if they say, yeah, the most ideal thing you can do is post four times a day, that's four times a day that they need to create content for you. Nobody wants to do that as an agency to get started. They want to do the minimal amount that's gonna add some kind of value to you and see, hey, you worked. But ideally, you need to be posting multiple times a day per platform. If you have questions on that, let me know. The biggest thing I would say there is just generate a plan. Generate what are the main topics that I want to talk about in my content, right? What are what are the support steps? What are the processes? What are things that you do with your clients on a regular basis that you can give the information without necessarily giving away the secret sauce? We live in an information age today, right? Anybody can find anything. I'm gonna bet 95%, 96%, if not 100%, of what you're doing for your clients is not a secret, right? The strategy is out there somewhere. Other people are doing it for clients as well. The secret sauce is one, you, right? They're gonna be buying, they're gonna be partnering with you as a relationship. I've heard that from so many people that I've done and do business with right now. They're doing business with me because of a relationship, because they trust me, not because I'm giving away some sort of secret method that only I know, right? So don't be afraid to give away the step-by-step, right? Don't be afraid to educate. Because once you do, and the viewer, your ICP, goes and tries to implement, and they realize I really don't know what I'm doing here, or it's taking too much time, it's not something they want to do. Who are they gonna come back to? They're gonna come back to you because you're the one that educated them on it, as long as you're staying top of mind for them, right? So this is why it's all intertangled. It's like this big interweb, right, of all these efforts that you're doing in your business that tie back together that's gonna help you grow. And as you start cutting pieces away because you don't have time for it, it gets weaker and weaker and weaker. And it's probably why you're struggling to grow if you are struggling to grow. You could probably pick four or five of those things in your web that you need to be doing that aren't working efficiently, effectively, or aren't there at all, which breaks down. No, it's perfect. I get it. Don't worry, don't beat yourself up. I'm not doing maybe all efficiently as I could either. So you're not behind. It's just, hey, recognizing it, right? First step, right? Stop denying that we have a problem in our business. Let's address it. Let's figure out how do I start doing this stuff. You know, maybe instead of three to three posts a week, you're like, my first goal is gonna get to seven a week. Perfect. That's the first step because small steps help you proceed forward. I was just reading it, I'm reading this new book, Limitless. I can't think of the guy's name, but limit lifts is about your brain, how you learn, you become more efficient in learning. And so

Use Small Wins To Beat Procrastination

Dave 39:41

one the chapter we were just talking about, or I was just reading, not talking about reading, literally talked about small steps, small wins for your brain, and how people with procrastination issues, right, they're focusing on the end goal, right? The the final report I have to write, the big meeting I have to prepare for. They're literally focusing on the end goal and thinking, that's so big, right? You may be thinking right now, I have to post four to ten times a day per platform. I'm never gonna get to there. And so you procrastinate, I'll get there next, I'll get there tomorrow, I'll get there next week, right? But if you just start small steps, right? Like you, like I just said, maybe instead of getting from three posts a week, you're like, my goal is to just get to seven, one a day.

unknown 40:26

Right.

Dave 40:27

The beauty of that is not only do you give yourself a small win to continue to grow, but you also put yourself in the right mindset. Because once you get to seven posts and you're sitting down there, you're already in there, you're working, you may think, man, this isn't as hard as I thought. Let me see if I can you know develop another five to ten, right? So now I'm now I'm up to two a day, and all you had to do is put yourself in that moment, you know, a big meeting you're looking to prepare for. Maybe instead of you know trying to write the entire presentation, the entire report or whatever, you're just saying, let me just write the outline. Give yourself the small wins that you need to do. And then once you're there, you might be like, oh, wait, this is I'm already here. Like I'm in the mindset, right? I'm in the wind. Like, let me just continue to write it. But if not, you still put yourself one step ahead of where you were by procrastinating. So keep putting and giving yourself these small wins. It's really gonna help you when it comes towards growing and scaling your business. If because if you just focus at the angle, if you're just I want to be a million dollars a year and you're at 10,000 a month, you know, that that 10x, it can be daunting. Like, I don't know how I'm gonna do it. I'll worry about it. Let me just worry about my clients right now. I'll worry about it now down the road. And now, before you know it, it's three, four years down the road, and you're maybe you're at twelve thousand dollars a month instead of you know 80, which is what you need $83.33,000 a month to get to a million dollars a year. So really, really start to determine where your small steps are, where your small wins are on your journey. Give yourself those small wins, right? Celebrate them. But recognize that as you're doing them, you're probably gonna stay more motivated. You're probably gonna want to continue to grow and build yourself as you start doing those things. So with that, I hope you guys have a wonderful week. I'm gonna go ahead and wrap up. You know, as I say, typically when it's just me, I like to shoot around that 45 minute mark. Nobody wants to hear me talk for 45 minutes straight. I don't want to hear myself talk for 45 minutes straight

Questions, Next Steps And Closing

Dave 42:25

sometimes. But if you have any questions, watching the replay, listening to the replay, whatever you're doing, drop them down below, shoot us an email at you know, growth at drivecoaching group.com. Feel free to shoot us an email, give just answers again up there in the right hand corner. Uh, if you're interested in the command center, which is the system that we're putting together for business owners, feel free to learn more about that. And until then, if you can do all that fun algorithmy stuff, right? Like subscribe, you know, share, that'd be great. We love you all. Hope you guys have a great week. Look forward to seeing you guys next week. Darren, if you're watching this brother, I hope you uh found a new chair and you you know get to have a good weekend as well. So, with that, hope you guys have a wonderful one. We'll see you see you guys in the next one. Have a good one.